By
March 18, 2025
Ireland's New Gambling Regulator Cracks Down on Ads Targeting Children
Ireland has taken a significant step toward safeguarding its youth and vulnerable populations from the potential harms of gambling by establishing the Gambling Regulatory Authority of Ireland (GRAI). This newly formed body is empowered to enforce comprehensive regulations aimed at curbing gambling advertisements that appeal to children and mitigating gambling addiction across the nation.
One of the cornerstone measures introduced by the GRAI is the prohibition of gambling advertisements on television and radio between 5:30 am and 9:00 pm. This watershed period is designed to minimize children's exposure to gambling promotions during peak viewing hours. Additionally, all gambling-related advertising on social media platforms is banned by default, and adult users must opt in to receive such content online. These stringent measures aim to create a safer digital environment for younger audiences.
To further protect consumers, the GRAI has outlawed the use of credit cards for all gambling activities, both online and in-person. The authority also bans inducements such as free bets, VIP treatments, and other promotions that could encourage excessive gambling. These initiatives are part of a broader strategy to promote responsible gambling practices and prevent individuals from accruing debt due to gambling activities.
In a bid to address and mitigate problem gambling, the GRAI will oversee a Social Impact Fund. Financed by mandatory contributions from gambling operators, this fund is dedicated to supporting addiction treatment programs, research initiatives, and educational campaigns. The goal is to provide resources for those affected by gambling addiction and to foster a more informed public regarding the risks associated with gambling.
A National Gambling Exclusion Register has been introduced to empower individuals seeking to control their gambling habits. This register allows individuals to self-exclude from all licensed gambling activities, ensuring that operators cannot target them with advertisements or promotions during their exclusion period. This measure underscores the GRAI's commitment to supporting those vulnerable to gambling-related harm.
The GRAI possesses robust enforcement powers to ensure compliance with the new regulations. Operators found in violation of the rules may face substantial fines, license revocations, or even imprisonment. These stringent penalties reflect the seriousness with which Ireland is approaching the regulation of its gambling industry to protect public welfare.
The establishment of the GRAI and the implementation of these comprehensive measures mark a pivotal moment in Ireland's approach to gambling regulation. By targeting advertisements aimed at children and introducing robust consumer protections, Ireland is striving to create a safer environment that prioritizes the well-being of its citizens.
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