Daytime Betting Ads to Disappear from Irish TV

In a significant move to combat gambling addiction, the Irish government has enacted the Gambling Regulation Bill, set to eliminate daytime betting advertisements from television and online platforms within a year. This legislation introduces comprehensive measures aimed at curbing gambling-related harm, including restrictions on advertising, the establishment of a self-exclusion register, and the creation of a social impact fund to support individuals affected by gambling addiction.

Key Provisions of the Gambling Regulation Bill

• Advertising Restrictions: The bill bans gambling advertisements on television and radio between 5:30 am and 9:00 pm. Additionally, it prohibits gambling ads on social media and on-demand media platforms unless the user has actively opted in to receive such content.
• Self-Exclusion Register: A national self-exclusion scheme will be established, allowing individuals to voluntarily exclude themselves from gambling activities across licensed operators.
• Social Impact Fund: Bookmakers will be required to contribute to a fund dedicated to supporting those struggling with gambling addiction, ensuring resources are available for treatment and prevention programs.
• Gambling Regulatory Authority of Ireland (GRAI): The GRAI will oversee the enforcement of these regulations, ensuring compliance and addressing violations.

Industry Reactions and Concerns

While the legislation has been welcomed by public health advocates, the gambling industry has expressed concerns about its potential impact. Operators fear that the advertising restrictions could drive bettors toward unregulated markets, potentially increasing the prevalence of illegal gambling activities.

The horse racing sector, in particular, has raised alarms. Racing TV has stated that the ban on daytime gambling ads would render its operations in Ireland "economically unviable." In response, Sky Sports Racing plans to launch a separate channel tailored to the Irish market, featuring a different advertising feed to comply with the new regulations.

Addressing Gambling Addiction

The primary objective of the Gambling Regulation Bill is to address the rising problem of gambling addiction, which has been increasingly affecting younger individuals and women. By implementing these measures, the government aims to reduce the accessibility and appeal of gambling during peak hours, thereby protecting vulnerable populations.

Implementation Timeline

The Gambling Regulation Bill is expected to come into effect in 2026, allowing time for the establishment of the GRAI and the development of necessary infrastructure to support the new regulations.

Conclusion

The enactment of the Gambling Regulation Bill marks a pivotal step in Ireland's efforts to modernize its approach to gambling and mitigate associated harms. By instituting comprehensive advertising restrictions, creating support systems for those affected by addiction, and establishing a dedicated regulatory authority, Ireland is setting a precedent for responsible gambling practices. While the industry may face challenges in adapting to these changes, the overarching goal remains the protection and well-being of the public.

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